“Recent studies conducted by Discovery Digital Networks, SafeNet, and the radio show This American Life have proven that adding closed captions and transcripts to videos increases search traffic, page views, search rank, and engagement.”
Increasing the Reach of Your Online Videos with Captions
How many online videos have you watched on your mobile device today? With online video quickly becoming a key means for people to derive information and entertainment, online video is an increasingly important tool for corporate communications and marketing departments in this digital age. Videos have the power to make stories alive and engage your target audience so that they will stay for the message you want to put across.
Now, if you have a great video after investing much money and time into producing it, wouldn’t you want to maximise the mileage on it and increase the number of total views?
With captions, here are the 3 ways you can increase the reach of your videos:
1. Increasing engagement of your existing audience
Research has shown that captions produce positive effects on verbatim recall and retention, which help in building brand awareness. With captions, viewers are also more likely to overcome less-than-ideal situations and continue to watch the video even when the audio is unclear or in public places where it is not convenient to turn on the volume. Captions also help to provide clarity for viewers when faced with an unfamiliar accent.
2. Expanding the size of your reachable audience
Captions enable more people to access and enjoy your videos, including:
– Deaf and hard of hearing persons
As of 2017, there are 5,416 deaf clients registered with The Singapore Association for the Deaf.
– Viewers who use English as their Second Language (ESL)
This includes part of the 0.44 million citizens above the age of 65 and 2 million foreigners in Singapore based on 2015 statistics, as well as the larger international audience outside of Singapore.
– Mature population with hearing loss
About 18% of people aged 65 and above have hearing loss – that is almost 2 out of every 10 senior citizens. With the ageing population in Singapore, the total number of persons with hearing loss is projected to be over 564,000 in year 2013.
3. Making your videos more discoverable on search engines
With the transcript linked to your online video, this provides search engines with more relevant text data that can be indexed and helps to improve Search Engine Optimisation (SEO).
The Unbelievable Costs of Captioning Services!!
With all the benefits that captions bring, it can be hard to believe that you get captioning services at a tiny fraction of the video production cost.
If you are a videographer or a video production house that needs to include captions for your clients, you can let us do the time-consuming task of transcribing and time-syncing for you so that you can focus on your core work of filming and producing great videos!
If you would like to contact our team directly, feel free to drop us an email at firstname.lastname@example.org and we’ll be happy to follow-up with you.